late 14c., "emblematical," from Old French figuratif "metaphorical," from Late Latin figurativus "figurative" (of speech), from figurat-, past participle stem of Latin figurare "to form, shape," from figura "a shape, form, figure" (see figure (n.)). Of speech, language, etc., "allegorical, metaphoric, involving figures of speech," from late 14c. Related: Figuratively.