1. A stronger relationship between the retailer/producer and the consumer isn't just about financial incentives.
零售商或生产商与消费者之间更强的关系不仅仅是经济激励。
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2. The Future Group, India's largest retailer, has introduced "organized chaos" into its shops to make consumers feel at home.
印度最大的零售商FutureGroup 将“有序的杂乱”引入商店，让顾客有宾至如归的感觉。
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3. Even when a retailer gets a customer to walk in the store, she can easily see if there's a better deal online or at another store nearby.
即使零售商让顾客走进商店，她也能很容易地看到网上或附近的商店是否有更好的交易。
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4. Customers can also improve future shopping experiences by filing complaints to the retailer, instead of complaining to the rest of the world.
消费者也可以向零售商投诉，以来改善日后的购物体验，而不是四处向他人抱怨。
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5. But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site.
6. The British are supposed to be famous for laughing at themselves, but even their sense of humour has a limit, as the British retailer Gerald Ratner found out to his cost.
