1. This is where Rolls-Royce has melded its technology with service to make it more difficult for competitors to pinch its business.
这就是劳斯莱斯为什么将技术和服务整合在一起的原因,这样使得竞争对手更难抢它的生意。

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2. Instead of selling airlines first engines and then parts and service, Rolls-Royce has convinced its customers to pay a fee for every hour that an engine runs.
除了卖给飞机制造商引擎继而卖给它们零部件和提供服务外,劳斯莱斯还成功说服客户为引擎工作的每一小时都付费。

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3. Even the luxury market is starting to experiment as Rolls-Royce give its $530, 000 Phantom an electric makeover.
即使在奢侈品市场上也有了动作——劳斯莱斯推出了他的价值$530,000的幻影改装车。

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4. One suggestion he makes is to ensure that local firms share in the construction of new nuclear plants—something that would, no doubt, benefit Rolls-Royce.
他提的一个建议是保证本土企业参与建设新的核电站——此举无疑会使劳斯莱斯受益。

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5. ROLLS-ROYCE’S silver Phantom on display at the Geneva Motor Show had a surprise under the bonnet.
劳斯莱斯在日内瓦车展上展示了银色魔鬼限量版车型,此车的引擎盖下隐藏了大惊喜。

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6. This year Rolls-Royce will sell about 130 cars in California alone, driven by the Hollywood set’s capacity for conspicuous consumption.
由于好莱坞式惹人注目的消费能力,仅在加州一地,今年劳斯莱斯的销量就将高达130辆左右。

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7. The author of this piece did not discuss Rolls-Royce with either of them.
本文作者没有和他们两人探讨有关劳斯莱斯的问题。

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8. As much as Rolls-Royce’s embrace of globalisation is both a cause and effect of its success, it also raises uncomfortable questions over the future of manufacturing in Britain.
融入全球化,既可以说是劳斯莱斯成功的原因也可以说是结果,当然这也对英国未来的制造业提了一个不好回答的问题。

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9. Rolls-Royce has yet to set prices for the special-edition cars.
劳斯莱斯公司目前还没有为这些特别版汽车定价。

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10. Whereas British car firms once contented themselves with making shoddy cars for the domestic market, Rolls-Royce has transformed itself from a British firm into a global one.
当英国汽车厂商满足于为国内市场生产质量平平的汽车时,劳斯莱斯成功地从一个英国公司转型为全球化的公司。

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11. Here rear doors open up against the wind like in the exclusive Rolls-Royce model.
这辆车的后门敞开,迎着风就像是独一无二的劳斯莱斯模型。

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12. "If luwak coffee is a car, then it must be a Rolls-Royce, " Supriadi said.
“如果麝香猫咖啡是一辆车的话,那它必须是劳斯莱斯。”苏普瑞阿迪说。

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13. Judging this is hard, though, because of the way Rolls-Royce accounts for long-term contracts, often by booking a profit on the sale for income that will be received only over many years.
很难确认这种说法,因为劳斯莱斯是以长期合同的方式,即经常是通过销售获得了账面利润,而应收账款要通过很多年逐年收回。

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14. Judging this is hard, though, because of the way Rolls-Royce accounts for long-term contracts, often by booking a profit on the sale for income that will be received only over many years.
很难确认这种说法,因为劳斯莱斯是以长期合同的方式,即经常是通过销售获得了账面利润,而应收账款要通过很多年逐年收回。

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