1. Focus on goals first, tasks second
【首先关注目标,任务其次】

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2. In this chapter, we focus on specific qualitative research techniques that support the design methods described in subsequent chapters.
本章会关注定性研究技术,这些技术将用来支持后续章节描述的各种方法。

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3. Focus groups tend to stifle exactly the diversity of behavior and opinion that designers must accommodate.
焦点小组倾向于抑制观念的多样性,而这些正是设计师所需要理解的。

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4. Focus the design for each interface on a single primary persona.
每一个界面的设计关注点在于一个单独的首要人物角色。

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5. Typically, edge cases must be designed and programmed for, but they should never be the design focus.
通常在设计和编程序时,我们必须考虑边缘情况,但它们又不应该成为设计的关注点。

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6. Like real personas, provisional personas can help focus the product team and build consensus around product features and behaviors.
和真正的人物角色一样,临时的人物角色可以帮助产品团队的工作,并且在产品特性和行为上的达成一致的观点。

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7. These goals form the focus for a product’s overall design, strategy, and branding.
其中目标形成了对产品整体设计、战略及品牌的关注,比如以下方面。

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8. Battlefield software and radiation-therapy systems are just two examples where designing for beauty may not be the proper focus.
有时美丽不一定是重点,比如军事软件和放射治疗设备就是两个较好的例子。

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9. When the user releases the mouse button, input focus is severed, and nothing happens.
但当释放鼠标按键后,输入焦点切断了,任何事也没发生。

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10. Therefore, we do everything we can as designers to keep her focus on the patient and his treatment.
设计师尽力引导注意集中在治疗和病人身上。

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